Every little thing was prepared just in time for the 1972 Olympic Video games. While malls face the problem of not having direct access to shopper purchase knowledge, this can be overcome by inducing shoppers to make use of their smartphone to scan purchase receipts in exchange for points that may be redeemed for concerts tickets, books, low cost vouchers for taking part merchants, free parking or invitations to events (e.g., a style show). Thirdly, malls are using digital capabilities to take the buying experience to the subsequent degree. The U2 frontman used a company based in Malta to pay for a share in a buying centre in a small…